What are the Badass Rules?
Who We Are
We are a team
The Badass Rules Online has evolved from the very successful plan created in 2015 by Julie Duncan at her female focused fitness studio in Greenock, Scotland. After spending years struggling with her weight and feeling lost with her own body image, she wanted to ensure no other woman ever faced the same struggle. Jules create The Badass Rules as a lifestyle plan, to not only give women the tools they needed for an effective fat loss and fitness journey but love the life they live!
We are a Sisterhood
At the very heart of The Badass Rules are the amazing ladies we train with! Jules and The Badass Rules Coaching Team are there to support you every step of the way in your journey, and equally so are our members! We are a Team, we are a tribe, we are sisterhood, we are on this journey together! Our Studio provides a safe, welcoming, non-judgmental atmosphere where you will feel not only supported and confident, but where you will thrive and learn to love the life you live!
What We Do
The Badass Rules is a fully online fitness studio offering tailored fat loss and fitness plans in our The Badass Rules Fit Club and alongside specialist pre & post natal coaching for our The Badass Rules Mamas and Mamas-to-be!
- Personalised Nutrition Plans
- Tailored Training Plan
- Daily Zoom classes
- Weekly Check-Ins
- Members Website
- On-demand pre-recorded classes
- No contract
- Member App
Meet our Badass Coaches
Hi, I'm Jules...
the creator and Head Coach of The Badass Rules. Having struggled with my weight and body image my entire life I wanted to create a sisterhood where women were not only given the tools they needed in terms of fitness and nutrition to make their body healthy and strong, but also the support and guidance to make their mindset as equally happy and strong as the badass bodies they were in! I have been a personal trainer for 10 years working with thousands of women to create a fun, supportive and effective way to feel fit, feel happy and to love the life you live! I am always learning something new to support Team Badass on their journey to health and wellness, from pre/post natal fitness, to nutrition to Pilates! As a Team, every coach is always learning! Along with Karen, I am currently studying to be a MNU Nutritionist.
Hi, I'm Karen...
I was the first coach to join The Badass Rules coaching Team in October 2018. Since then I have qualified as a Personal Trainer and Pilates instructor. I have a keen interest in nutrition and I am currently studying to be a MNU Nutritionist with Mac Nutrition. I’ve been on my very own journey where I attended classes and personal training with Julie. I then decided I wanted to help others achieve the best version of themselves. The support you get from The Badass Rules is amazing. We are a family 
If you are thinking of joining then I’d say go for it, you wont be disappointed!
Look forward to seeing you soon!
Fun fact – Karen was the first ever Team Badass PT member!
Hi, I'm Laura...
I’m a 31 year old mum to a lively toddler Harris and a nurse. I am a new coach with The Badass Rules but have been working out with Team Badass, doing PT and classes for nearly 3 years. I went from hating myself and exercise to feeling confident and loving working out so much so I continued working out during my pregnancy. I workout not to be skinny but to be strong and healthy. I find it benefits my mental health hugely. Looking forward to all my new adventures with The Badass Rules. My favourite classes are 360 and Pilates.
Hi, I'm Lorna...
one of the newest coaches with The Badass Rules . When I’m not at work I love to spend my time with my daughter Amelia and Husband Alan. Don’t worry I manage to have those girls days/nights out as well! I joined The Badass Rules as a PT client nearly 2 and a half years ago and haven’t looked back. I remember being terrified that I was too fat and too unfit to train at the studio and so self-conscious. I had had Amelia 6 months before and had lost “me” somewhere along the way. That was my first goal…to feel like “me” again. My fears were quashed as soon as I walked in and I was greeted with a friendly smile and someone who would support and encourage me every step of the way. After a few months I went to my first Kettlebell class, after some persuading from my sister (who also trains with The Badass Rules ). I tried to hide at the back feeling out of place. That feeling went in the first few minutes with everybody chatting to me and encouraging. This group of ladies have literally changed my life and now it’s my turn to give something back! My favourite class is Badass 360. I love the feeling, energy and motivation a good workout gives you and hope to bring that to the Team as a coach.
Hi, I'm Kirsty...
I have been with The Badass Rules since October. I was sent a Facebook post for The Badass Rules and as I had just recently moved into the area. I was feeling a little unsure about myself but I got in contact. I came in to meet Julie and instantly felt relaxed and loved the feel of the studio and all the ladies have made me feel very welcome . I teach Pilates and Barre Pilates which I love. I am looking forward to taking part in some of other classes at the Studio and meeting more of you lovely ladies!
Fun fact – Kirsty is also a qualified Spin instructor!